What Schoonmaker sees in the big screen
Marketing WeekHaving overseen a digital revolution within the radio industry during his tenure at EMAP, Tim Schoonmaker is preparing to preside over another in his new job at Odeon. By David Benady
Having overseen a digital revolution within the radio industry during his tenure at EMAP, Tim Schoonmaker is preparing to preside over another in his new job at Odeon. By David Benady
EasyCinema, easyGroup’s venture into no-frills, low-priced cinema, is to start selling advertising on its screens from Friday. Clients booked so far include Hewlett Packard and DFS. The cinema in Milton Keynes – which sells tickets only from its website – has not attracted ads before, but has now appointed Carlton Screen Advertising to sell advertising […]
Enterprise IG, which claims to be the world’s biggest design group, has promoted UK chief executive Patrick Smith to the newly created role of chief executive for Europe. Smith’s UK function will be filled by John Mathers, previously group managing director. At the same time, the group, which is part of WPP Group, has set […]
Everyone, the participants perhaps most of all, enjoys a good old-fashioned brand war. To supplement the veteran gladiatorial combats of Coke and Pepsi, Nike and Adidas, Persil and Ariel and the perpetual guerrilla price warfare between
Bacardi-Martini has confirmed actor Martin Clunes is the face of Bacardi Breezer Twist for a TV campaign in Scotland, as predicted in Marketing Week (MW March 18). It is expected to break on June 1.
Male grooming company King of Shaves is to launch a range of magnetic shaving gels as part of its challenge to market leader Gillette in the shaving preparations market. The company plans to launch the first product in the “Magna-gel” range of shaving products in September, with more slated for release later in the year. […]
Boots is to stock premium childrenswear brand OshKosh B’Gosh as part of a move to reinvest in baby care. The US brand is only available in the UK at selected boutique retailers. From September, it will be sold in 40 stores where it will join Boots’ Mini Mode clothing range manufactured by Adams. Last year, […]
Lycos Europe has become the first major e-mail specialist to offer a one gigabyte storage service to consumers. Lycos Mail Personal 1GB, which costs &£3.49 a month, will be ad-free, ‘fully secure’ and use the latest anti-spam and anti-virus software.
Xfm, the alternative music station-owned by Capital Radio Group, is applying for a new analogue licence in Dublin. The station has teamed up with Irish broadcaster and internet group, UTV, and Irish-owned radio consultancy, Absolute Radio International.
The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady
Berlin Cameron/Red Cell in New York has created the TV ad for the launch of Coca-Cola’s low-calorie and low-carb C2 cola in the US. The campaign broke this week and different executions feature The Rolling Stones’ You Can’t Always Get What You Want and Queen’s I Want To Break Free on the soundtrack.
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
UK sales of smoothies grew by 17 per cent to £69m in 2003, according to the latest figures from Zenith International.