Quiet Storm unveils Attack-a-Snack brand tv campaign
Marketing WeekQuiet Storm has created a £5m television campaign for Kerry Foods’ Attack-a-Snak brand.
Quiet Storm has created a £5m television campaign for Kerry Foods’ Attack-a-Snak brand.
Grey London has created a campaign for Slim-Fast which aims to tap into women’s ‘fear’ of getting into a bikini. The campaign is fully integrated, incorporating print and outdoor advertising, celebrity PR and in-store displays.
Opodo has shortlisted Elvis, HHCL/Red Cell, Karmarama, and Lowe to handle its £2.
Voodoo design agency has created a new press campaign for vitamins brand Vitabiotics which uses the strapline ‘Don’t get jealous, get Perfectil’. The campaign features pictures of women with graffiti covering them with the words ‘cow’, ‘bitch’ and ‘tart’ scrawled over their faces.
Liquorice has developed an advertising campaign for Johnson & Johnson MSD Consumer Pharmaceutical’s Daktarin product to treat athlete’s foot.
Nickelodeon marketing chief Gill Seaton is leaving the company in the middle of an advertising review at the broadcaster’s main channel. It is understood that Seaton, who is head of marketing at the broadcaster, is taking voluntary redundancy. Managing director Nicky Parkinson will take on her responsibilities and will oversee three senior managers covering the […]
Euro RSCG has created a £1m advertising campaign for Vision Express.
Future Publishing has appointed Andy Semple to its board, in the position of publishing director. Semple is the former group publishing director at Dennis Publishing.
BBC Worldwide and Penguin Books have joined up to publish BBC children’s books to sit alongside Penguin’s existing children’s publishing portfolio. Penguin will own 75 per cent of the new company and BBC Worldwide the remaining 25 per cent.
Viacom Outdoor has reorganised its sales and marketing team. The move sees Hannah Skellorn, formerly marketing communications manager, promoted to UK marketing director. Steve Cox, who was in charge of planning and research for marketing, reporting to Skellorn, has been appointed to the new role of strategic planning director for sales. Cox will be heading […]
Getting a direct marketing campaign off the ground can often feel like an impossible task, and the supply chain between the initial idea and the final product seems to be getting ever longer, says David Reed
Npower has signed as the first sponsor for Wembley National Stadium in a £2.
There was widespread panic at Marketing Week Towers earlier this week.
M&S is out of fashion and seems determined to stay that way. But there will always be a Middle England.
The London 2012 Olympic bid is through to the shortlist of candidate cities of the International Olympic Committee. The news comes as the team unveils its latest ad to support the bid to host the Olympics in London, which shows gymnast Ben Brown on the recently completed Swiss Re building. The print and poster ad […]