Direct-sell holiday company Travelsphere has appointed Edge Ideas to handle its £2.2m advertising business. This is the first time Travelsphere has used an agency, as ads have previously been created in house. Edge Ideas will also work on brand development and brochure design. Total Media handles media planning and buying. The appointment was made by […]
The $1.3bn (£700m) bid battle for Grey Global is believed to have narrowed to two players, Publicis Groupe and WPP Group, although Japanese marketing services conglomerate Dentsu has shown an interest. Publicis – through its advertising network subsidiaries Leo Burnett and Saatchi & Saatchi – shares a core client with single network group Grey, in […]
Consumer goods giant Sara Lee Household & Body Care is to overhaul its Radox brand and launch a range of premium bath products under the name.
Cigarette giant Philip Morris is to launch its first brand in the UK for two decades with a low-priced cigarette called Basic. The brand goes on sale next month. But Philip Morris will not sell the brand as part of the sales-and-distribution deal with UK partner Imperial Tobacco, which handles its Marlboro brand. Basic will […]
An EasyJet advertising campaign showing a man sunbathing on a beach and the tagline: “Tell the boss to stick it… where the sun don’t shine” has triggered complaints for being offensive. The Advertising Standards Authority (ASA) is investigating the complaints.This is not the first time that the no-frills airline, known for its cheeky advertising campaigns, […]
An EasyJet advertising campaign showing a man sunbathing on a beach and the tagline: “Tell the boss to stick it… where the sun don’t shine” has triggered complaints for being offensive. The Advertising Standards Authority (ASA) is investigating the complaints.This is not the first time that the no-frills airline, known for its cheeky advertising campaigns, […]
Woolworths has appointed former B&Q marketer Stephen Robertson as marketing director with a place on the retailer’s operating board. Robertson has been working at WH Smith as an interim marketing director for the past four months, helping chief executive Kate Swann put in place a new strategic direction at the retailer and overseeing a review […]
Direct-sell holiday company Travelsphere has appointed Edge Ideas to handle its £2.2m advertising business. This is the first time Travelsphere has used an agency, as ads have previously been created in house. Edge Ideas will also work on brand development and brochure design. Total Media handles media planning and buying. The appointment was made by […]
The $1.3bn (£700m) bid battle for Grey Global is believed to have narrowed to two players, Publicis Groupe and WPP Group, although Japanese marketing services conglomerate Dentsu has shown an interest. Publicis – through its advertising network subsidiaries Leo Burnett and Saatchi & Saatchi – shares a core client with single network group Grey, in […]
BMW is teaming up with Apple to offer an adaptor for the iPod on its new I Series hatchback, to be launched in September.
Dig For Fire, the Sheffield-based agency, has been given a brief by the Royal Institute of Chartered Surveyors to promote its members’ services to small and medium businesses.
Maher Bird Associates and Target Direct have retained the combined advertising account for charity Marie Curie Cancer Care and its Daffodil Campaign.
Privilege Insurance is to sponsor ITV1 reality show Formula Woman.
Having read your article on Coke’s new thing (MW last week) I am utterly gobsmacked that Coca-Cola have released a new drink with a name that is distinctly reminiscent of the name of one of its key competitors: Pepsi, I mean Ipsei! Paul Beattie London E-mail address for letters: mw.editorial@centaur.co.uk Please include your home or […]
First and most important, low-attention processing does not slip under the radar of consciousness, it slips under the radar of awareness. A subtle distinction, but important, especially if you are thinking about the ethics of advertising. Ads that can only be processed without consciousness (ie. physically cannot be perceived) are classified as subliminal, a form […]