Anheuser-Busch forced to pull advert

Anheuser-Busch has been forced to pull one advertisement in the US after a federal judge ruled as misleading a campaign saying its arch-rival ‘Miller is owned by South African Breweries’. However, other ads with slightly different wording are allowed to run.

Recommended

Volkswagen adopts new strapline

Marketing Week

Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.

PR industry must rise above cynics

Marketing Week

Alan Mitchell’s analysis of the impact the increasing cynicism of consumers is having on marketing covered a number of interesting changes marketers are having to make to achieve cut through (MW May 13). However, although it mentioned the blurring of the lines between editorial and advertising, it didn’t cover the opportunities, and threats, this cynicism […]

Jazz FM signs Comet

Marketing Week

Jazz FM, the GMG Radio-owned station, has signed electrical goods retailer Comet as the sponsor for its flagship Dinner Jazz show. The sponsorship starts this week.