British Airways is introducing an in-flight advertisement on long- haul flights to promote the benefits of its website, ba.com, and self- service check-in kiosks.
The ad has been created by M&C Saatchi’s global marketing team and the airline’s Customer Enabled British Airways (CeBA) department.
The 60-second ad shows how customers can save time and be in control of their travel arrangements with the latest products on ba.com and at the airport.
The ad, to run on the in-flight entertainment system, is part of a campaign to promote the online services to customers and staff. By using ba.com, passengers can change their seat or order a special diet meal without phoning up.
Some 1.5 million credit card-sized guides to the services have also been produced to be distributed at airports and with in-flight meals. Regional marketing teams are now looking at further developing the ba.com message.