BA launches campaign for web benefits

British Airways is introducing an in-flight advertisement on long- haul flights to promote the benefits of its website, ba.com, and self- service check-in kiosks.

The ad has been created by M&C Saatchi’s global marketing team and the airline’s Customer Enabled British Airways (CeBA) department.

The 60-second ad shows how customers can save time and be in control of their travel arrangements with the latest products on ba.com and at the airport.

The ad, to run on the in-flight entertainment system, is part of a campaign to promote the online services to customers and staff. By using ba.com, passengers can change their seat or order a special diet meal without phoning up.

Some 1.5 million credit card-sized guides to the services have also been produced to be distributed at airports and with in-flight meals. Regional marketing teams are now looking at further developing the ba.com message.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here