Coca-Cola’s lack of imagination

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Imagination seems to be in short supply at Coca-Cola and PepsiCo – especially where music preferences are concerned. It seems execs at the soft drinks giants are partial to the pounding rock of Freddie Mercury and the Queen team. Pepsi just ran a high-profile campaign featuring pop singers Pink, Beyoncé and Britney Spears singing Queen’s stadium chant-a-long We Will Rock You. Now Coke announces that its ads for new low-carb cola C2 in the US will feature the band’s I Want To Break Free. Come on marketing people, there are other stadium rock acts – it must be time for Bon Jovi to get some royalties.

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