COI set to review £135m media planning roster
COI Communications is expected to start a review of its £135m media planning roster in the autumn. The statutory contract, which was put in place in September 2001 and would last between three and five years, expires next year.
COI Communications is expected to start a review of its &£135m media planning roster in the autumn. The statutory contract, which was put in place in September 2001 and would last between three and five years, expires next year.
The seven agencies featured on the COI planning roster are: Naked Communications; The Ingram Partnership; Manning Gottlieb OMD; Starcom MediaVest; PHD; Mediaedge:CIA and Zenith Optimedia.
The planning roster was established in 2001, when the COI felt the need to take direct control of media strategy because of the increasing fragmentation of the media.
Before that, media planning was the responsibility of the COI’s creative agencies, which developed their own partnerships with media specialists when working on advertising briefs for the Government.
The roster operates independently from the roster of media buying agencies.
A COI spokeswoman says no date has been set. She adds: “We are required to renew the contract every three to five years but no firm dates have been announced.”
In 2001, the Department of Transport decided to appoint its own roster of agencies in an attempt to seek better value outside the COI (MW November 22, 2001). The department uses Carat to handle its &£20m planning and buying business.
