Kimberly-Clark is to offer a free pack of its Huggies Super-Flex nappies to every parent in the UK in a promotional push that will be backed by a &£3m television, print and radio ad campaign. The strap line ‘Look mum… free’ will be used on the TV ads.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.