Hallmark is spending £1m on a multi-media advertising campaign promoting its new season of programmes.
Hallmark is spending &£1m on a multi-media advertising campaign promoting its new season of programmes. The campaign which, will have a fashion theme, will be broadcast on a number of TV channels including GMTV and ITV2 and carried in TV listings magazines.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.