Senokot gets a Cheetham Bell JWT push
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
A Grey London campaign for Unilever-owned Slim-Fast that featured five bikini-clad girls with the caption “We’ll fight them on the beaches” has triggered 11 complaints over making an offensive reference to D-Day, the Second World War Allied landings in Normandy. The Advertising Standards Authority is investigating. The “Let’s Bikini” ad represents the first time that […]
Computer games giant Electronic Arts (EA) has reshuffled its UK marketing team and is about to begin a &£2.5m ad campaign to mark the release of its summer games. Keith Ramsdale, previously sales director for the company, has been made UK marketing director. Ramsdale will work with former UK marketing chief Roy Meredith, who has […]
Anheuser-Busch has been forced to pull one advertisement in the US after a federal judge ruled as misleading a campaign saying its arch-rival ‘Miller is owned by South African Breweries’. However, other ads with slightly different wording are allowed to run.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.