Senokot gets a Cheetham Bell JWT push
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
Cheetham Bell JWT has created a TV campaign for Reckitt Benckiser’s Senokot Laxative brand. It breaks on June 7.
A Grey London campaign for Unilever-owned Slim-Fast that featured five bikini-clad girls with the caption “We’ll fight them on the beaches” has triggered 11 complaints over making an offensive reference to D-Day, the Second World War Allied landings in Normandy. The Advertising Standards Authority is investigating. The “Let’s Bikini” ad represents the first time that […]
Computer games giant Electronic Arts (EA) has reshuffled its UK marketing team and is about to begin a &£2.5m ad campaign to mark the release of its summer games. Keith Ramsdale, previously sales director for the company, has been made UK marketing director. Ramsdale will work with former UK marketing chief Roy Meredith, who has […]
Anheuser-Busch has been forced to pull one advertisement in the US after a federal judge ruled as misleading a campaign saying its arch-rival ‘Miller is owned by South African Breweries’. However, other ads with slightly different wording are allowed to run.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.