TalkSport needn’t be so cocksure

At the risk of appearing to suffer from paranoia, I feel I must write to comment on the new depths to which TalkSport’s advertising in the marketing press has plunged in terms of both taste and business sense.

Once more it attacks Classic FM. This time it reaches new levels of depravity by using a picture of a dying pygmy sperm whale for its imagery. TalkSport

says that the beached whale is a reminder of its rival’s listeners.

And again it highlights the supposed Classic FM downfall of having 74 per cent of its audience aged 55 years or more. Does the McKenzie empire need reminding once more that this demographic is easily the wealthiest and highest-spending consumer sector?

No doubt TalkSport will continue to produce tasteless and economically flawed advertising in the future. I will not respond to such nonsense. This is my last word on the matter – for now.

Reg Starkey

Creative director

Millennium

London WC2

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