Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?