Maxim to join radio market
Dennis Publishing is extending its men’s magazine brand, Maxim, into the radio market with the launch of a national station in the US later this summer.
Dennis Publishing is extending its men’s magazine brand, Maxim, into the radio market with the launch of a national station in the US later this summer.
Dennis Publishing is extending its men’s magazine brand, Maxim, into the radio market with the launch of a national station in the US later this summer.
Spirit Advertising, the Greater London Authority (GLA) roster agency, has been appointed by Ken Livingstone to support his bid for re-election to London Mayor. Spirit has created a £100,000 print and poster ad campaign to back Livingstone. The ads use the tagline: ‘To Keep London Going Forward Vote Ken Back’. The campaign will reach its […]
The Government has published new rules covering the advertising of credit.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.