Pernod hands £2m Martell Cognac account to TBWA

Pernod Ricard UK has appointed TBWA/London to handle its £2m Martell cognac brand advertising account, following a pitch against DDB London and M&C Saatchi. TBWA/Worldwide already handles the brand globally.

Pernod Ricard UK has appointed TBWA/London to handle its &£2m Martell cognac brand advertising account, following a pitch against DDB London and M&C Saatchi. TBWA/Worldwide already handles the brand globally.

The move follows the appointment of former First Drinks Brands head of marketing John Grieveson as Pernod Ricard UK marketing director (MW March 25).

The pitch was overseen by the AAR. The brief will be to to steer Pernod towards younger drinkers, with a repositioning planned for later this year (MW March 18).

The brand has not previously retained an ad agency in the UK and spent just &£152,000 (AC Nielsen) on its marketing and advertising last year. It has since ended its 11-year sponsorship of the Grand National.

In May, announcing a seven per cent growth forecast for the company’s profits, chairman Patrick Ricard said Pernod Ricard would “maintain a high level of advertising and promotional spending” across its portfolio.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here