Edge Ideas wins £3m Swan Hellenic task

Edge Ideas has scooped the £3m marketing and advertising business for upmarket cruise line Swan Hellenic. The company, set up as Edge Communications in 1998, beat incumbent Banc to win the business in a pitch overseen by marketing and brand delivery director Carolanne Dieleman.

Edge Ideas was set up by Ron Leagas, former chairman of Leagas Shafron Davis. It handles accounts such as Avis, car dealership Autoplanet and online jobs website totaljobs.com.

The Swan Hellenic account includes the cruise line’s £1m advertising business, together with direct marketing and brochure design. Banc has held the account since August 2001, when the agency triumphed over then incumbent Team Saatchi. Media will still be handled by BLM Media.

Swan Hellenic is owned by Carnival Corporation, which also owns P&O Cruises, Ocean Village, Cunard and Princess Cruises. It is positioned as a premium cruise product that offers a cultural element, with high-calibre guest speakers. Edge Ideas has created the strapline “See the world from a different point of view” for a forthcoming press campaign.

Cruising is growing in popularity, driven by the mainstream brands’ deep discounting last year. The Passenger Shipping Association figures show sales in the UK topped 1 million for the first time in 2003, with the average price dropping five per cent to £1,052.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here