As the Diary trudged into work on a Monday morning made all the more depressing by England’s injury time surrender to France in Euro 2004, the last thing it wanted was a reminder of Sunday night’s demoralising defeat. So it would like to thank Freemantle Media for the press release waiting for it on its arrival with a headline of “England Victorious – A Pleasure You Can’t Measure”. Maybe it was referring to the cricket…
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.