Easycar spins deal with Alamo Rent A Car
… easyCar has signed a brokerage agreement with Alamo Rent A Car which adds a further 740 locations across 21 countries to easyCar’s website and call centre hire offering.
… easyCar has signed a brokerage agreement with Alamo Rent A Car which adds a further 740 locations across 21 countries to easyCar’s website and call centre hire offering.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.