EasyCinema secures Shrek 2 to run in release week
EasyCinema has secured the DreamWorks release Shrek 2 as its first major Hollywood movie to run in its release week. The film is being released by UIP on July 2.
EasyCinema has secured the DreamWorks release Shrek 2 as its first major Hollywood movie to run in its release week. The film is being released by UIP on July 2.
The England & Wales Cricket Board has promoted marketing manager Tom Harrison to the role of acting commercial director following the departure of Mark Sibley (MW May 27).
Travelodge sales and marketing director Simon Gregory has left the low-cost hotel chain after less than a year. Gregory, a former long-serving bmi marketer, says that the decision is his own and he has accomplished what he set out to do with the brand. No one from Travelodge was available to comment. It is believed […]
Torin Douglas’s suggestion (MW June 3) that advertising is under greater threat than at any time in the past 30 years makes good copy, but is not actually true. Take the end of the Eighties, for instance. There was a concerted campaign by Action on Alcohol Abuse to ban alcohol advertising in the wake of […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.