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Travelodge marketing director departs

Marketing Week

Travelodge sales and marketing director Simon Gregory has left the low-cost hotel chain after less than a year. Gregory, a former long-serving bmi marketer, says that the decision is his own and he has accomplished what he set out to do with the brand. No one from Travelodge was available to comment. It is believed […]

The industry is in better shape than ever

Marketing Week

Torin Douglas’s suggestion (MW June 3) that advertising is under greater threat than at any time in the past 30 years makes good copy, but is not actually true. Take the end of the Eighties, for instance. There was a concerted campaign by Action on Alcohol Abuse to ban alcohol advertising in the wake of […]