Getting it off my chest yet again

In a recent edition of you publication (MW June 3) I said that for the time being I would refrain from publicly remonstrating about TalkSport’s tasteless and economically flawed ad campaign in which it attacked Classic Fm for having older, and therefore wealthier listeners.

I have to break my pact on tantruming because it appears that Mr Mackenzie dangles from a petard of his own making.

According to rresearch now missioned by TalkSport more than half of his listeners are aged 45 or older.

It is ironic that this is, in fact, good news for Mackenzie and those who advertise on his radio station. His listeners almost certainly have more spending power than the imaginary demographic he claimed.

Reg StackeyCreative directorMilleniumLondon WC2

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here