In a recent edition of you publication (MW June 3) I said that for the time being I would refrain from publicly remonstrating about TalkSport’s tasteless and economically flawed ad campaign in which it attacked Classic Fm for having older, and therefore wealthier listeners.
I have to break my pact on tantruming because it appears that Mr Mackenzie dangles from a petard of his own making.
According to rresearch now missioned by TalkSport more than half of his listeners are aged 45 or older.
It is ironic that this is, in fact, good news for Mackenzie and those who advertise on his radio station. His listeners almost certainly have more spending power than the imaginary demographic he claimed.
Reg StackeyCreative directorMilleniumLondon WC2