Maiden’s Transvision giant plasma screens will be providing point-by-point scores from the Wimbledon Lawn Tennis Championships, which starts next week, as part of a marketing push by IBM to build its sponsorship deal with the All England Lawn Tennis Club. Creative work is by Ogilvy Group, with media buying by MindShare. Using IBM’s current ‘On Demand Business’ tagline, ads will run in national newspapers, business magazines and online, as well as on Transvision screens at major railway stations and on plasma screens in the back of 100 London taxis. The key message is that IBM plays a vital role in the success of the Championships. For the first time, IBM will also be running a similar Wimbledon-linked campaign in the US.