McCann faces review of £10m Peugeot dealership

Peugeot is reviewing its £10m dealership advertising business held by McCann Erickson Manchester.

It is understood the review is statutory and is being handled by the AAR.

McCann Erickson Manchester retained the account in 1999 after a similar statutory review of the business (MW August 5, 1999).

Euro RSCG London, which holds the advertising account for the rest of Peugeot’s business, is not affected by the review.

Separately, PSA, the French automotive giant that owns both the Peugeot and Citroën marques, is conducting a rolling review of its media buying and planning in Europe. In the UK, OMD is responsible for the combined £76m media account for both brands.

Peugeot has just launched the 407, a dramatically styled, mid-sized saloon and estate, which replaces the big-selling 406 that has been popular with fleet buyers.

It will be followed by a coupé variant next year. The 407 is currently being promoted with an advertising campaign by Euro RSCG in Paris, which is being shown in Peugeot’s markets worldwide. The campaign shows a series of life-sized toy cars before the 407 emerges.

Next year, Peugeot is set to return to the city car segment with a 107, a replacement for the long running 106, which has already been phased out. The marque’s core models are its 206 and 307 hatchbacks.

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