McCann faces review of £10m Peugeot dealership

Peugeot is reviewing its £10m dealership advertising business held by McCann Erickson Manchester.

It is understood the review is statutory and is being handled by the AAR.

McCann Erickson Manchester retained the account in 1999 after a similar statutory review of the business (MW August 5, 1999).

Euro RSCG London, which holds the advertising account for the rest of Peugeot’s business, is not affected by the review.

Separately, PSA, the French automotive giant that owns both the Peugeot and Citroën marques, is conducting a rolling review of its media buying and planning in Europe. In the UK, OMD is responsible for the combined £76m media account for both brands.

Peugeot has just launched the 407, a dramatically styled, mid-sized saloon and estate, which replaces the big-selling 406 that has been popular with fleet buyers.

It will be followed by a coupé variant next year. The 407 is currently being promoted with an advertising campaign by Euro RSCG in Paris, which is being shown in Peugeot’s markets worldwide. The campaign shows a series of life-sized toy cars before the 407 emerges.

Next year, Peugeot is set to return to the city car segment with a 107, a replacement for the long running 106, which has already been phased out. The marque’s core models are its 206 and 307 hatchbacks.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here