Principality in ad agency hunt

So, Peter Lloyd is considering launching an “additive free” cigarette with a “natural” positioning (MW last week), Will he point out that use of the product can result in a, sadly, natural additive to users’ lives: cancer? Mike Davis

Batchelors Super Noodles is challenging market leader Pot Noodle with the launch of a range of noodles in a pot, called Super Noodles To Go. It is understood that brand owner Campbell Grocery Products plans to invest about £5m in supporting the launch. The four-strong range, which is expected to be launched this summer, is […]

Grey Worldwide has created a £3m campaign for Seat, relaunching the marque as a sportier and younger brand. The campaign will feature Seat’s new Altea sports compact multi-purpose vehicle.