Sp Holdings aquires TSE
SP Holdings, the marketing and financial services company, has acquired Swiss-based sports marketing firm TSE. It is hoped that the deal will strengthen SP’s sports marketing division.
SP Holdings, the marketing and financial services company, has acquired Swiss-based sports marketing firm TSE. It is hoped that the deal will strengthen SP’s sports marketing division.
H Bauer is thought to be launching a magazine in the men’s weekly sector to take on EMAP’s Zoo and IPC’s Nuts.
Principality Building Society is looking for an advertising agency following a brand review conducted by Enterprise IG. The AAR is overseeing the search.
… easyCar has signed a brokerage agreement with Alamo Rent A Car which adds a further 740 locations across 21 countries to easyCar’s website and call centre hire offering.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.