TalkSport picks EMAP man to head promotion

TalkSport, the national commercial station owned by The Wireless Group, has appointed EMAP head of broadcast innovations Adam Bullock as sponsorship and promotion director.

He takes over from Adam Roland, who left TalkSport last month to take over Bullock’s role at EMAP (MW May 20). It is not thought that the job swap was intentional. Bullock starts his new role in early July.

Bullock, who was also head of commercial programming at EMAP, will be now be responsible for developing TalkSport’s sponsorship and promotion programme and driving non-spot revenue for the station.

The move has reunited Roland with his former boss at TalkSport Tim Bleakley, who is EMAP director of broadcast advertising.

Roland is also responsible for sponsorship, promotions and supplier-funded programming across the entire EMAP portfolio. He will also develop campaigns that bring the radio and television brands closer together.

Last week, The Wireless Group announced that it was planning to sue the BBC over the latter’s claims that it had the exclusive radio rights to Euro 2004.

TalkSport was granted official broadcast rights by European football body, UEFA. The BBC agreed to pull the ad containing the claims, but TalkSport is still pursuing damages. The Wireless Group is also suing Rajar for lost earnings.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here