Walkers Snacks bid for Gordan Ramsay in next campaign
Walkers Snacks is understood to be in talks with celebrity chef Gordon Ramsay about a forthcoming campaign following the success of his reality television show, Hell’s Kitchen.
Walkers Snacks is understood to be in talks with celebrity chef Gordon Ramsay about a forthcoming campaign following the success of his reality television show, Hell’s Kitchen.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.