Burger King calls £10m ad review

Burger King has called a review of its £10m ad business. It is understood that the fast-food chain is in talks with a number of agencies, including incumbent Delaney Lund Knox Warren (DLKW) and WCRS.

The move comes just months after Burger King appointed Andrew Brent as chief marketing officer (MW April 22) and promoted head of marketing Paul Reynish to marketing director. Reynish’s role was expanded to include more influence over the chain’s marketing strategy and implementation in the UK (MW October 16, 2003).

The UK’s number two fast-food chain has suffered falling sales over recent years and has been forced to look at healthier products such as salads and chicken sandwiches, as has rival McDonald’s.

DLKW was appointed to handle the business two years ago after Lowe was fired from the account by former marketing director Philip Almond (MW July 25, 2002).

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here