ISBA chief thunders against ad curbs

John Sunderland, the president of The Incorporated Society for British Advertisers (ISBA), is calling upon the Government not to yield to the “ill-considered” appeals for bans against advertising. The remarks have been made in ISBA’s Annual Report 2004, in which Sunderland lobbies for advertising to be seen as an important information tool in society. He is also the chairman of Cadbury Schweppes.

ISBA makes the case that advertising bans rarely achieve public policy objectives when applied in an attempt to tackle complex social issues, but that they do have damaging unintended consequences for the media and consumers. A ban on food advertising to children, for instance, would have a profound impact on the quality of children’s television in the UK by denying it valuable funds.

The report identifies six issues that it says will require particular attention over the coming year. These include the BBC Charter review; extending advertising self-regulation; advertising and public health policy; consumer trust in electronic media; and “Ofcom, competition and the future”.

ISBA’s position on the BBC Charter is that the BBC is competing so aggressively against the commercial sector that maintaining the status quo is not an option. It says that the BBC should either raise money itself or that the Government should clarify its public broadcasting remit and adjust its governance to ensure compliance.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here