Amex promotes Campet to fill top position

American Express has promoted Thierry Campet to head of brand and communications, its top UK marketing position.

Campet has been brought over from Amex’s international marketing department, where he was director of international interactive marketing and head of EMEA global customer experience. In his new role, Campet will oversee Amex’s £12.3m advertising budget in the UK. Ogilvy & Mather handles Amex’s advertising globally.

Campet replaces Katherine Whitton, who was promoted in March to vice-president, product management for Amex in the UK.

During her tenure, Whitton was responsible for the brand’s involvement in fashion and music sponsorships, including Amex’s backing of fashion designers Boudicca and the MTV Europe Music Awards. She also oversaw the relaunch of the Amex Blue credit card in 2000.

Amex is sponsoring the Wimbledon Tennis Championships for the first time this year and is showing coverage of tennis matches on giant screens in London and on a floating tennis court on the Thames.

Amex recently completed a global review of its media, reappointing MindShare to the $375m (£206m) account. Carat, which is responsible for Amex’s media buying and planning in the UK, was unaffected by the review.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here