BBC allays advertisers’ fears

BBC director-general Mark Thompson made it clear that “ratings are never the most important thing” for any of the corporation’s services in his first speech to staff.

The words will go some way to allay advertisers’ and commercial broadcasters’ concerns over the BBC’s past behaviour in chasing viewing figures.

Thompson is also launching a review of the BBC’s commercial activities, which have come in for criticism for being too overt.

It will look at what commercial activities the BBC should undertake and what activities it should do itself or with partners.

Thompson has also made John Smith, director of finance, property and business affairs, chief operating officer of the BBC, with responsibility for the BBC’s commercial operations, including BBC Worldwide and BBC Broadcast.

Other reviews will look into the BBC’s finances, its regional strategy and the relationship between commissioning and production.

The BBC is currently spending more than its income. Thompson says: “As we are now in debt, we need to very carefully control cash – we cannot risk exceeding our statutory borrowing limit.”

Thompson will also introduce a new flattened management structure with a nine-strong executive board that includes Andy Duncan, BBC director of marketing, communications and audiences, in place of the 17-strong executive committee.

He also plans an overhaul of the BBC’s complaints procedure and the implementation of the recommendations of the Neil report into the Kelly, Andrew Gilligan and Hutton affair.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here