BJL awarded BA World cargo global brand advertising
BJL, a British Airways roster agency, has been awarded the £1m account for BA World cargo global brand advertising after a pitch against M&C Saatchi.
BJL, a British Airways roster agency, has been awarded the £1m account for BA World cargo global brand advertising after a pitch against M&C Saatchi.
GWR Group has appointed Carat Insight associate director James Smythe as group head of research.
Leo Burnett has created a television advertising campaign for Scottish Courage-owned Strongbow. The campaign, which breaks on June 28, is the first ad for the cider brand since it was acquired from Bulmers last year.
The rail industry has suffered a lot of bad publicity in the past few years, causing many operators to rebrand. But a new name alone won’t bring back the passengers, says Branwell Johnson
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.