BMW lauches adaptor for iPod
BMW is teaming up with Apple to offer an adaptor for the iPod on its new I Series hatchback, to be launched in September.
BMW is teaming up with Apple to offer an adaptor for the iPod on its new I Series hatchback, to be launched in September.
Maher Bird Associates and Target Direct have retained the combined advertising account for charity Marie Curie Cancer Care and its Daffodil Campaign.
BT has moved the £20m advertising account for its BT Broadband business and BT Yahoo! out of Fallon and into roster agency Abbott Mead Vickers.BBDO.
Bacardi has acquired French premium vodka brand Grey Goose for an estimated $2bn (£1.09bn). The deal will allow Bacardi to fill a gap in its existing portfolio of drinks, which includes Bacardi rum and Bombay Sapphire gin. It already sells Eristoff vodka, a standard brand in continental Europe, and Turi, an upmarket vodka.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.