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Bacardi buys Grey Goose

Marketing Week

Bacardi has acquired French premium vodka brand Grey Goose for an estimated $2bn (£1.09bn). The deal will allow Bacardi to fill a gap in its existing portfolio of drinks, which includes Bacardi rum and Bombay Sapphire gin. It already sells Eristoff vodka, a standard brand in continental Europe, and Turi, an upmarket vodka.