BMW lauches adaptor for iPod
BMW is teaming up with Apple to offer an adaptor for the iPod on its new I Series hatchback, to be launched in September.
BMW is teaming up with Apple to offer an adaptor for the iPod on its new I Series hatchback, to be launched in September.
Maher Bird Associates and Target Direct have retained the combined advertising account for charity Marie Curie Cancer Care and its Daffodil Campaign.
BT has moved the £20m advertising account for its BT Broadband business and BT Yahoo! out of Fallon and into roster agency Abbott Mead Vickers.BBDO.
Bacardi has acquired French premium vodka brand Grey Goose for an estimated $2bn (£1.09bn). The deal will allow Bacardi to fill a gap in its existing portfolio of drinks, which includes Bacardi rum and Bombay Sapphire gin. It already sells Eristoff vodka, a standard brand in continental Europe, and Turi, an upmarket vodka.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.