Elliott Borra Perlmutter, the communications agency, has created a 48-sheet billboard campaign for Chrysalis Radio’s 100.7 Heart in the West Midlands. The ad stars local women and has the strapline “Right Song, Right Now”.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.