Dry creates Firetrap campaign for new store

Dry has created a campaign for Firetrap, the fashion brand launching its first retail store in Covent Garden this summer. The campaign is focused on Deadly The Gnome and media is being handled by Target NMI.

Recommended

Bacardi buys Grey Goose

Marketing Week

Bacardi has acquired French premium vodka brand Grey Goose for an estimated $2bn (£1.09bn). The deal will allow Bacardi to fill a gap in its existing portfolio of drinks, which includes Bacardi rum and Bombay Sapphire gin. It already sells Eristoff vodka, a standard brand in continental Europe, and Turi, an upmarket vodka.

Bud – we are independent

Marketing Week

I applaud Harpal Rai’s stocking policy and achievements, but he is wrong when he says we are “not interested in supporting good off-licences in the independent sector” (MW June 10). Indeed Budvar as a brand feels most at home in the independent sector because it is itself independent. He does, however, identify a problem of […]