Maher Bird Associates retains Marie Curie Cancer Care ad account
Maher Bird Associates and Target Direct have retained the combined advertising account for charity Marie Curie Cancer Care and its Daffodil Campaign.
Maher Bird Associates and Target Direct have retained the combined advertising account for charity Marie Curie Cancer Care and its Daffodil Campaign.
MasterCard and NameProtect have formed a partnership aimed at detecting online identity theft and credit card fraud in real time and immediately alerting international law enforcement agencies.
Elliott Borra Perlmutter, the communications agency, has created a 48-sheet billboard campaign for Chrysalis Radio’s 100.7 Heart in the West Midlands. The ad stars local women and has the strapline “Right Song, Right Now”.
The Electrolux Group, the domestic appliances brand, has bought the AEG trademark, which it previously held under licence. The purchase will allow the group to brand products as AEG-Electrolux from early 2005.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.