Special food for Guardian readers
Guardian Newspapers is publishing a special issue of Observer Food Monthly this week in association with Bertorelli. This project was booked directly with creative agency BBHC.
Guardian Newspapers is publishing a special issue of Observer Food Monthly this week in association with Bertorelli. This project was booked directly with creative agency BBHC.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.