Tiffany is suing Ebay in the US, claiming that 73 per cent of items advertised as ‘Tiffany’ on the site are fake, and that Ebay is guilty of trademark infringement. Ebay, which says it has no legal responsibilities as it acts as a middle-man, faces similar action in Germany from Rolex.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.