The Government is planning a multi-million pound advertising campaign aimed at ending the stigma surrounding the issue of mental health. The move forms part of an initiative announced this week by the Office of the Deputy Prime Minister John Prescott, to include a wide-ranging package of measures that will aim to eliminate discrimination faced by […]
The Sunday Telegraph will carry a Wimbledon preview magazine sponsored by Jacob’s Creek and called John McEnroe’s Wimbleon Guide 2004 on Sunday (20 June).
Travelodge sales and marketing director Simon Gregory has left the low-cost hotel chain after less than a year. Gregory, a former long-serving bmi marketer, says that the decision is his own and he has accomplished what he set out to do with the brand. No one from Travelodge was available to comment. It is believed […]
British American Tobacco (BAT) has appointed Beth Broughton to lead its UK marketing team in the role of head of brands as part of a wider management reshuffle. The appointment of Broughton, who is brand manager at BAT, is understood to mean that the position of UK marketing director has been axed. She will report […]
So, Peter Lloyd is considering launching an “additive free” cigarette with a “natural” positioning (MW last week), Will he point out that use of the product can result in a, sadly, natural additive to users’ lives: cancer? Mike Davis
The Independent has appointed communications planning agency Experience to help the newspaper’s commercial team identify new business opportunities. Experience was set up in February by former Mediaedge:CIA managing director James Whitmore, former Zenith Optimedia managing director Greg Turzynski, and David Reid, a former Mediaedge:CIA strategist. The Independent has boosted its circulation since launching its compact […]
Luxury fashion brand Pringle of Scotland is launching a detergent specifically designed for hand washing cashmere garments. The detergent is part of the Cashmere Care Collection, which also includes a comb for depiling garments and a satin bag for storing cashmere clothes. The ultra-gentle detergent, which has been developed by Pringle, comes in pearls that […]
Blacks Leisure Group is looking for a marketing director to oversee its Millets, Blacks, Free Spirit and Just Add Water brands following the resignation of Brian Asthley. The appointee will sit on the executive board of the company. Asthley would not comment about when he is leaving or whether he has a job to go […]
Scottish Courage is expanding the range of its marketing department to include commercial and customer marketing activities. This follows the arrival of Tim Seager from Procter & Gamble as marketing director in January this year (MW September 18, 2003). As part of the restructure, the company is seeking a new commercial director to report to […]
EasyGroup has appointed former Pizza Hut marketing manager and Café Rouge and Noble House Leisure marketing director Sandra Parkinson as general manager for its planned easyPizza delivery service.
Nestlé Rowntree is gearing up to launch an upmarket and indulgent extension to its Kit Kat brand. Kit Kat Editions is the first new product to be launched under the brand since Nestlé Rowntree managing director Chris White admitted earlier thi
Walkers Snacks is understood to be in talks with celebrity chef Gordon Ramsay about a forthcoming campaign following the success of his reality television show, Hell’s Kitchen.
Peugeot is reviewing its £10m dealership advertising business held by McCann Erickson Manchester. It is understood the review is statutory and is being handled by the AAR. McCann Erickson Manchester retained the account in 1999 after a similar statutory review of the business (MW August 5, 1999). Euro RSCG London, which holds the advertising account […]
TBWA/London has created a television ad for John Smith’s featuring Peter Kay.
Rapier has created a £5m advertising campaign for the AA promoting its breakdown promise to get customers’ cars repaired at the roadside or a replacement Smart car free of charge.