Month: June 2004

Chrysalis Radio gets billboard campaign

Marketing Week

Elliott Borra Perlmutter, the communications agency, has created a 48-sheet billboard campaign for Chrysalis Radio’s 100.7 Heart in the West Midlands. The ad stars local women and has the strapline “Right Song, Right Now”.

Coke picks Chuck Fruit as Palumbo joins exodus

Marketing Week

The Coca-Cola company has appointed Chuck Fruit as chief marketing officer to replace Daniel Palumbo. Coca-Cola says that Palumbo is leaving “to pursue other opportunities”. Speculation suggests that Palumbo was too closely linked to the recently departed president and chief operating officer Steve Heyer. Heyer left earlier this month after being passed over for the […]

Utilities march up and down the hill

Marketing Week

Although Centrica marketing supremo Simon Waugh may not appreciate the historical reminiscence, he bears a passing resemblance to the Grand Old Duke of York. He’s marched his men to the top of the hill, and now he’s marching them down again. The view at the top, it has to be said, was pretty good while […]

Costa appoints marketing director

Marketing Week

Costa Coffee, the Whitbread-owned coffee shop chain, has appointed David Hutchinson as marketing director. He replaces John Rogers, who left the chain in April to take the same role at De Vere Hotels (MW April 29). Hutchinson, who takes over next week, joins from Whitbread’s restaurant division where he was marketing director of Brewer’s Fayre […]

Government invesitgates rising beer prices

Marketing Week

The Government has launched an investigation into the increasing incidence of pub companies forcing up beer prices. Most tenants must buy most of their beer from the companies that own their premises. The two biggest ‘pubcos’ include Enterprise Inns and Punch Taverns.