Month: July 2004

The race is on for sponsorship

Cameron Day’s letter (MW July 8) on Carlsberg’s switching support from football to the arts raises some interesting issues as to how companies should direct their sponsorship budget. As he rightly says, any investment needs to be relevant and integrated within a broader programme, if it is to make the right connections with customers. Sports […]

Sadly, The Sun will never shine

I want to unreservedly praise Sean Brierley’s article on The Sun (MW last week). Hallelujah, I have wondered for years how on earth The Sun has remained “the nation’s favourite”. I am part of the nation and I am not far off despising The Sun and all that it stands for. In fact, I don’t […]

Reading room to re-design underwear site

Reading Room, the digital agency, is to redesign underwear company Janet Reger’s site, for the third time in four years. The last redesign saw sales rise by more than 200 per cent within a few weeks.

Henkel picks marketing chief to spearhead Glist

Henkel UK has appointed Hams Joachim Breil to lead the push behind its Glist dishwashing brand as marketing director for its detergents division. Breil replaces Carole Armstrong-Hooper, who left after four years at the end of 2003 to take up a post at the company’s South African business. At the time, Henkel said the marketing […]

Two Burton’s brands to be relaunched

Burton Foods, the biscuit manufacturer, is relaunching it flagship brand Wagon Wheel. The biscuit is also being reformulated to contain more real chocolate. The new Wagon Wheel, which will be in stores from next month, will now be covered with real chocolate rather than chocolate- flavoured coating. It will also have chocolate sauce inside it […]

Search ads soar ahead

Search engine advertising accounts for the biggest sector of the online advertising revenue pie, after overtaking traditional internet advertising formats such as banners for the first time and pulling in almost as much money as cinema advertising last year. An analysis of total online ad spend for 2003, by the Interactive Advertising Bureau UK and […]

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