Boots is launching an area in its stores dedicated to products for men called The Men’s Zone. It has also signed a two-year deal with rugby star Jonny Wilkinson to appear in its advertising. The first campaign will be to promote free cholesterol tests for shoppers aged over 45 years.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.