Cadbury Schweppes is reviewing its production of super-size chocolate bars and is developing a chocolate bar made with skimmed milk. The news comes after Marketing Week revealed that it plans to launch wafer-thin chocolates called Snaps this autumn (MW last week).
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.