EMI to sign content deal with Samsung

EMI Music is to supply exclusive content to the Samsung UK Fun Club website, www.uk.samsungmobile.com. The deal will result in the music giant delivering news, features, competitions and access to events and festivals involving all its labels and signed artists.

EMI Music digital media director Danny van Emden says: “The deal gives us a close relationship with a key handset manufacturer and access to their audience, while Samsung gets access to our music, our artists and our audience.”

Samsung will continue to offer owners of its mobile phones the opportunity to download tracks from a range of music companies, not just EMI. However, van Emden stresses that all non-music content will be exclusively EMI sourced, which will give EMI a significant advantage over its rivals.

Samsung head of content Imogen O’Rorke says: “The addition of EMI’s unique editorial is great for making our site more ‘sticky’ and adding value for members.” In industry jargon, a ‘sticky’ site is one that holds visitors’ attention for longer and which people return to on a regular basis.

EMI Music claims to have been the first major record company to set up a dedicated digital media division, which it did in 1998. The division is now headed by van Emden and is responsible for the digital activity of EMI Music and its labels.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here