The Government is…

The Government is launching a £1.4m drink driving campaign

The Government is launching a &£1.4m anti-drink-driving campaign to warn that it takes less than people may think for their driving ability to be impaired by alcohol. The Department for Transport campaign will be launched tomorrow (Thursday) and will be aimed primarily at 17- to 29-year-olds. The ad features a car being driven into a pub. A spokeswoman for the DfT says the increase in drink-drive-related deaths and injuries inspired the new campaign, which aims to exploit the social stigma attached to drink-driving. It will include television, radio and cinema, and was created by Leo Burnett. Media planning and buying is through Carat.

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