Children’s charity Hope & Homes for Children is to appoint Care International marketer Dan McLean to head its marketing and communications team.
McLean will be take the position of head of marketing and communications, which has been created by the organisation as part of wider plans to expand its role in the UK charity sector.
Hope & Homes for Children says that the charity will also look at appointing an advertising agency as part of the overhaul of its strategy, which will see more focus on marketing as a tool for fundraising.
Hope & Homes for Children provides support for children who have lost their families as a result of war or natural disaster. Established in 1994 by UN commander Mark Cook, the charity is supported by patrons such as Martin Bell, Lord Ashdown and Lord Carrington.
McLean heads the marketing and fundraising functions at Care International as head of publicity. Care, which aims to end world poverty through the improvement of conditions in Third World countries, has not yet appointed a successor to McLean.
A Care spokeswoman says the charity is likely to revamp its management team following McLean’s departure next week.