Director takes marketing chief’s role at Avis Europe

Avis Europe has handed responsibility for sales and marketing to board director Dieter Woitscheck following the departure of vice-president for sales and marketing Susan Hooper.

Hooper has left the car rental company to join cruise line Royal Caribbean as managing director Europe, Middle East and Africa.

Woitscheck, based in the UK, is group director business development, operations and fleet. Hooper did not hold a board position.

Avis stated at the end of May that revenues had improved in the year to date. Turnover was up compared with the same period in 2003. The boost was attributed to strong business development in Spain and new account wins in the UK.

But the company said the car hire leisure market was down compared with 2003, partly because of “continued weakness in US inbound leisure demand”.

Avis director of partnerships and marketing Jill Grinsted was parachuted into the Budget Rent A Car division to become director of sales and marketing in April (MW April 30). The company had bought Budget Rent A Car’s EMEA operations in March 2003 for £11m.

Avis Europe has been using advertising agencies on a project basis. It also appointed online marketing specialist TradeDoubler to track its online customers’ behaviour last month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here