Folk to create marketing campaign for students accommodation
Folk has been appointed by the Student Accommodation Centre to create its marketing and promotions campaign. Folk will launch a website for the organisation.
Folk has been appointed by the Student Accommodation Centre to create its marketing and promotions campaign. Folk will launch a website for the organisation.
Heinz has appointed EHS Brann to handle the direct marketing for its baby food range and the Linda McCartney meat-free range. It follows a four-way pitch against three undisclosed agencies. It is not known if baby food incumbent Proximity was invited to repitch. The appointment is understood to be part of the company’s continued push […]
Incumbent DDA will repitch for the Malaysia Airlines advertising account, as first reported in Marketing Week last week.
Aegis Media has launched a new international digital network called Isobar.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?